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How to build company culture in remote teams

·2 min read

Remote culture isn't accidental

In an office, culture happens by osmosis. In remote, you must design it intentionally. Without intention, your culture will be nonexistent or toxic. The good news: remote allows for more inclusive cultures.

Define your values in action

Having values written on a website isn't enough. Define what they look like in practice. "Transparency" means every document is accessible to the whole team. "Autonomy" means you don't need permission to experiment.

Rituals that build culture

Daily 15-minute standups without work talk (personal check-in). Friday show & tell. Quarterly in-person retreats. Non-work Slack channels. Public celebration of achievements.

Async-first communication

Write before calling. Document before explaining. Async bias allows everyone to contribute regardless of timezone. Writing culture is the foundation of remote culture.

Hiring for remote culture

Not everyone is good at remote. Look for autonomy, clear written communication, time management skills, comfort with ambiguity. Hire for values, not just technical skills.

Measuring culture

Weekly pulse surveys, quarterly eNPS, regular 1:1s, communication analysis (tools like Culture Amp or Officevibe). If you don't measure it, you don't know if your culture is good or toxic.

At Vynta we design remote culture processes for distributed startups. We help you build a team that works well no matter where each person is.

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