Why use structured data?
Structured data helps Google understand your page content. With Schema Markup you can get rich snippets, carousels, and knowledge panels.
Most important Schema types in 2026
Article and NewsArticle
Ideal for blogs and news sites. Includes headline, datePublished, author, and image.
Product
For e-commerce. Add price, availability, and reviews. Can generate star ratings in search results.
FAQPage
Generates expandable FAQs in SERP. Highly effective for improving CTR.
HowTo
Perfect for tutorials. Shows steps, tools needed, and estimated time.
LocalBusiness
Essential for local businesses. Includes address, phone, hours, and reviews.
Event
For conferences, webinars, and events. Google can display them in the event panel.
How to implement
Use JSON-LD instead of microdata. Generate it with Google's Structured Data Markup Helper or Schema Markup Generator.
Conclusion
Schema Markup directly improves visibility and CTR. At Vynta we implement custom structured data for every type of business.